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Monday, 1 November 2010
The news agenda
Dissecting the news
The new agenda, otherwise known as the agenda - setting theory, was established by Maxwell McCombs and Donald Shaw in 1972 in their 'ground - breaking' study of the role of the media in a 1968 presidential campaign. The theory explains the correlation between the rate at which the media cover a story and the extent that people think that this story is important. This study shows that the correlation has occurred repeatedly.
Mon 25/10/10
1. David Cameron will discuss at the CBI conference in London, how he will boost growth and create opportunities despite the cuts in the public sector.
2. Britain's privacy watchdog is to look again at what personal information internet giant (where the new jobs will come from)
3. 250 people have died in Haiti after a cholera epidemic.
4. 'Taste receptors' found in the lungs rather than the tongue, could create the production of new medicines helping to treat asthma.
5. Newly leaked secret U.S files suggests that Iraqi forces were maltreating prisoners but failed to take any action.
6. Changes to benefits, means that single mothers may be forced to go back to work when their child reaches seven.
7. ' A camera, set up at a man's bedside because of concerns he was not receiving adequate medical care, has caught an agency nurse
8. Horseracing has been funded, for the past 50 years mainly, by a levy or a tax on bookmakers' profits. The racing authorities and the bookies are supposed to agree on the level of the subsidy. This has not happened.
9. Cartoonist, Gerald Scarfe discusses his work in a new comprehensive book, The Making of Pink Floyd The Wall.
Tues 26/10/10
1. Security chiefs from Whitehall have ordered an increase in police training to prevent a 'mumbai style' terrorist attack occurring in a public place.
2. The latest Gross Domestic Product (GDP) were released today. The Legatum Institute has named it the 'prosperity index' which attempts to measure our feelings about ourselves as well as performance.
3. This time next week, it will be clear whether Barack Obama's democrats have lost control of congress. It is thought that the majority of the 435 seats in the House of Representatives, which are all up for election, will be given to the Republicans.
4. The Fire Brigade's Union are set to strike on the 5th November. Bonfire night is one of the fire services busiest nights and Bob Neil, the fire and rescue services minister, believes they should rethink this plan.
5. The chalk mound in Wiltshire, Silbury Hill, is Europe's largest man-made, pre-historic feature. Jim Leary has wrote a newly published book on some of the long believed assumptions on it.
6. The Government are considering the rules surrounding teaching qualifications should be less strict and so allowing some classes to be taught by people who did not have the necessary training.
7. A 9-foot high Exmoor stag, called the Emperor has been shot. He is reportedly one of the UK's largest wild animals.
8. The Independent are introducing a new newspaper, which is to be smaller, cheaper and more concise than than the existent Independent.
9. Ex MPs heads impaled on spikes is an art installation created by Shelly Wilson. It is said to represent and honour the 150 MPs who stood down at this year's general election.
10. Ann Widdecombe and Alistair Spalding discuss how best to appeal to audiences in terms of family entertainment.
Wednes 27/10/10
1. The Russian leader, Mikhail Gorbachev, who took Soviet troops out of Afghanistan, has warned that Nato are unable to cope with the force of the Taliban.
2. Pensions consultant, Malcolm Mclean analyses the government’s review as to whether companies should offer pension schemes.
3. The Audit Commission's last report before its abolition revealed that councils in England found 120,000 cases of fraud last year worth £135 million.
4. The UK are considering adopting a technique used to curb drink-related crime in the USA.
5. Spanish-born chef Ferran Aidra, of El Bulli fame, has been described in a book as changing the way people eat, with his inventive dishes.
6. The government have announced that housing benefits should be capped. However, Shadow Justice Minister, Chris Bryant, says the plans would force 200,000 people to move out of big cities.
7. Lord Black of Crossharbour, former proprietor of the Daily Telegraph who was imprisoned for six and a half years in 2008 for fraud has been released on bail. Google gathered from private Wi-Fi networks turning off his life - support machine.'
8. Chairman of British Airways, Martin Broughton, has spoke out about the redundancy of airline passenger checks and that the UK should stop following the security procedures adopted by the US.
9. Author Misha Aster and playwright Sir Ronald Harwood, talks about the musical power and the ambiguity of the 'Reich's Orchestra'.
10. The UN's biodiversity conference in Japan, is looking at the evidence of a decline in the number of species of animals and plants in the world.
11. The Lord of the Rings prequel, the Hobbit, is to be filmed in New Zealand.
12. Oil and gas remaining in the North sea is difficult and expensive to extract.
13. Should estate agents change the language used when trying to sell properties?
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This is extremely thorough - but the exercise is to try and compare and contrast the agendas between different publications and or radio studios rather than just listing them. In some ways it is statingthe obvious thatthe Daily Star has more about football than Bella magazine (that's an extreme) but the exercise is to get you thinking about audiences allthe time since this is one ofthe key things to understand.
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