Friday, 3 December 2010

Have Pepsi fell for the Russian's charm?

Pepsi have paid a whopping £2.4 billion to a Russian drinks firm, a mere four hours before the World Cup decision was announced.

In a controversial, yet supposedly coincidental move, Pepsi bought a stake in the widely successful Wimm-Bill-Dann firm. It's biggest ever oversea's deal!
Many people believe that the World Cup outcome had already been decided before delegates had even entered the room, sparking discussion as to the reasoning behind Pepsi's stake hold.

The name Wimm-Bill-Dann was purposely chosen as the founders, Pavel Dudnikov and Vladimir Tambov believed it sounded very much like the tennis competition Wimbledon. Thus, suggesting it hoped to create a link with England.

The chief of Pepsi Indra Nooyi said: "This gives us clear leadership in the food and beverage industry in Russia."

Only a day in and yet already the conspiracies have begun!

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