WINOL week 9

This week was the debut of Win FM's radio show 'The week'. I wrote the script for the 'what's on' section and presented this on the radio show. I also was in charge of the VTs during this week's bulletin and have been preparing several video features, which I filmed over the Easter break.

Brian Thornton's debriefUnfortunately, following the Easter break, the stories were in this week's winol were weak. The VTs were also far too complicated and so the aim for next week is too remember that the most important thing is simplicity. One of the packages was almost trying to be a hybird of a two-way and a VT. It cannot be a two-way unless the report in live. In this instance, the reporter really needed to be in the studio. Other problems included shaky shots, weak images and poor sound quality.
Sport this week was not as good as previous weeks. There was no sport in the headline clips as the images were weak i.e. long shot of the stadium.
The gallery made it happen this week, as VTs were far too complicated. We need to obsess over headlines, they should be number one priority, not an afterthought.
After 1pm, there needs to be less panic. This was a major point raised by Rob Kirk. We need to be less chaotic.
We also need to strive for balance in our packages regarding interviewees.
　
Chris Horrie's debriefAlexa.com measures the relative popularity of websites in the world. Amazon owns it and so looks whereabouts to place its adverts. Winol has climbed to under 500,000th from 1,000,000th in the world. Winol is the 21,000th (approx) most popular website in the country. We have overtaken the Hampshire Chronicle, which is 29,000 (approx). This shows that we are in a different league compared to other student work. Although this equates to about 600 regular viewers a week, our search engine optimisation needs to be increased. If we create the largest amount of traffic and keep within the code of conduct, then we have a winning formula.
Our aim for the coming weeks is to increase the amount of marketing we do, as this is our weakest area.
In terms of images, they need to be either action or identification pictures, not buildings.
This week was the debut of Win FM's radio show 'The week'. The news was too long. Radio is linear, whereas magazines are modular. This means that with radio, if the listener gets bored, they will turn off. Next week we need to either add a bed under the news or/and use stings, to tease the audience. This counters the problem of being linear.